Often seen as the key to competitive advantage for businesses, collaboration has been a big driver for getting people back to the office after the pandemic.
But getting people back to the office isn’t enough; businesses have to consider how their office design enables people to be more collaborative. For example, old hospital studies found that placing chairs along the walls of resident day rooms or lounges prevented socialising. Researchers therefore encouraged interaction by organising furniture in small groupings throughout the room. That’s where proxemics come into play.
Proxemics
Proxemics is the study of human dynamics concerning space. They can easily be defined as:
- Sociopetal: facilitates interaction and communication.
- Sociofugal: prevents social interaction.
Examples are parks and dining room tables (petals); libraries and airports (fugal)
To encourage productive collaboration, considering the design of sociopetal spaces is essential. Seating arrangements should be social and cooperative as opposed to oppositional and avoidant.
Finally, minimising other factors that may disrupt the flow of communication by having good technology and available plug sockets is key.